20 Ways to Spice Up Your Holiday Marketing Campaign

It’s never too late, or too early, to spice up your holiday marketing campaign. Fact is, the holidays are a great time to relate to your audience in your content marketing, on social media, and in emails to your customers. 

That doesn’t mean you should abandon your planned marketing campaign and just post random holiday “stuff.”  It does mean that you should add some holiday cheer into your plan that your target audience wants to see (if you don’t have time, give yourself the gift of a marketing firm that can keep your social media posts regular).  Here are a few ideas that’ll spice up your holiday marketing campaign—and your followers’ interest.

1. Pictures of how your office or store is “decking the halls”
2. Social media post about business involvement in community
3. Video of holiday cheer (i.e. slideshow of photos of décor, company service in community, etc.)
4. Ask on social media for photos of holiday cheer from followers (i.e. their pictures of elf on the shelf, favorite cookie design, favorite gift, etc.)
5. Offer social media only discounts and incentives to buy (make sure you don’t only post sales info)
6. Email with ways to help them with holiday gifts (i.e. free shipping, ideas, etc.)
7. Content that helps with holiday to-do list
8. Story about retro holiday favorite that ties into business or industry (content or social media)
9. Holiday fun memes (relatable to your industry)
10. Content with last-minute tips about getting ready for the holidays
11. Testimonials from clients about how product or service made holidays better
12. Content with relatable holiday stories
13. Holiday countdown graphics
14. Social media contest asking for pictures with special holiday prize for winner
15. Run a poll (i.e. does our tree look best with this tree topper, what holiday coffee flavor is best, etc.)
16. Run trivia question about holidays on social media
17. Create a hashtag (if you are on a social media channel that uses them) that relates to the holiday (i.e. #soooonotreadyforholidays, #holidayfailx2, etc.-make sure you do your research before using)
18. Content about New Year’s resolutions
19. Memes about the New Year
20. Content with New Year’s predictions related to your industry