Facebook pages can feel like the proverbial island, completely isolated and cut off from customers and business associates. It can especially feel like that when you’re trying to increase the follows of your business Facebook page. There are three key ways to increase the following of a Facebook business page—and to keep them after they hit the ‘like’ button.
Post relevant content followers want to read. The exact content is different for every page, but should be content that the target audience wants to read. Avoid posting the same kind of content, such as blog posts. Instead, post a combination of content that is relevant and valuable for followers, such as videos, graphics, and blog posts. Don’t hesitate to share content from other pages, as long as the content isn’t from a competitor.
Post content with images and video. Images are a powerful way to capture followers’ attention, as statistics have repeatedly proven again and again. Visual content is processed 60,000x faster than text (from eclincher.com). “Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)” (from jeffbullas.com). Use this guide to choose images that get results, and stockpile original and stock images that meet followers’ expectations.
Post regularly on Facebook. The Facebook algorithm gives preference to pages that post regularly and get engagements (likes, shares, content). The exact definition of “regular” depends on the business; businesses should experiment with an exact schedule that fits the target audience’s preference. Posting too often is one of the key reasons that Facebook users stop following a business. If a regular schedule is not plausible, don’t hesitate to outsource the task to a quality marketing firm.
Of course, maintaining a Facebook business page can feel useless without a group of Facebook users that see the posts. Remember that gaining a solid Facebook following is a marathon, not a sprint. Page administrators should make every effort to get Facebook page likes that want to engage with the page; these Facebook users are typically the group that are open to purchases. Note that this leaves buying followers out; this bad social media practice builds numbers, not engagements and conversions.
Instead, use these solid ways to increase a Facebook business page following and sales:
- Get a custom Facebook page URL
- Add the Facebook link to the header, footer, or contact us page on a company website
- Include the link on the company blog (Here’s why your business should have a blog.)
- Draft a call-to-action for blog posts with the Facebook page link
- Ask for Facebook likes at the cash register
- Print a post card to include in product boxes or bags
- Ask satisfied customers for Facebook reviews
- Request Facebook likes in a follow-up e-mail with a customer
- Include the link in e-mail correspondences when potential customers inquire
- Add the Facebook link to e-mail newsletters
- Include the link in staff e-mail signatures
- Ask staff members to share the Facebook page
- Have salesman ‘sell’ the Facebook page at meetings
- Ask for Facebook likes at trainings and seminars
- Include the line “to see Facebook-only discounts, follow our Facebook page” on post cards and marketing materials
- Add a QR code to the Facebook page (with a call-to-action) on printed marketing materials
- Create Facebook posts that are shared and generate likes
- Draft a target Facebook ad that intrigues potential customers
- Encourage customer referrals via social media
- Include a Facebook ask for likes in videos published online, such as on YouTube
- Make fellow brands aware of the company Facebook page
- Ask other vendors to mention your brand in Facebook posts when collaborating
- Include a Facebook call-to-action in the thank you message after a sale
- Ask for Facebook likes on other company social media sites
- Don’t oversell on Facebook (one of the top reasons users unfollow a Facebook page)
- Include the Facebook call-to-action in slideshows used in company and at company events
- Ask for Facebook likes at tradeshows and marketing events
- Include the Facebook feed on the company website