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Stay Competitive in the Digital Marketing Landscape
Many small businesses in Minnesota, Missouri, and Illinois are looking for ways to get their brands in front of their target audience. It can be challenging to find cost-effective marketing strategies that keep you a step ahead of your competition and get you instant results.
Pay-per-click advertising is a great way to position your brand in front of potential customers. This advertising method puts your business at the top of the search engine results pages, ensuring your company is the first thing users see after searching for a product or service.
KD Interactive works with small businesses to develop and implement tailored marketing strategies. Contact our team today if you’re ready to learn how our team can take your business to the next level.
See How PPC Marketing Can Give Your Business a Boost
PPC advertising is an effective way to accomplish the following:
- Get immediate results
- Promote your products or services
- Build brand awareness
It’s called pay-per-click because businesses only pay a fee when a user clicks on their ad. You might think that you can only use PPC ads on search engines, like Google or Bing. Many companies are using these types of ads in other places, such as:
- YouTube
What's Included in Our PPC Services?
You’ll receive turnkey PPC solutions when you partner with KD Interactive. We tailor our services depending on the type of project we’re working on.
Keyword Research
We use various tools to understand the behavior and search patterns of your target customer. Our goal is to predict what keywords they’ll type into the search bar based on this information.
We’ll then identify what keywords we should target with your campaigns. Our team continually refines your list of keywords based on your audience’s search intent and interests.
Management
Our PPC experts will handle every aspect of your campaign from start to finish. You can sit back and relax knowing your advertising campaigns are in capable hands.
Landing Page Optimization
You want somewhere to send your target audience once they click on your ad. We create high-converting landing pages for our clients. Some of the features we include on our landing pages are:
- Clear and strong headlines
- Engaging content
- Enticing call-to-actions
We use SEO to get your users to take the desired action, whether that’s to sign up for an event or purchase a product.
Remarketing Campaigns
Remarketing is an effective method for getting better results and targeting specific audience segments. We’ll find your top-performing PPC campaigns. We’ll create remarketed ads to tap into visitors that have already clicked on your ads in the past. The goal is to get these customers that might be on the fence to convert.
How Our Process Works
Hear What Our Happy Clients Have to Say
How Much Do PPC Services Cost?
There are a few things that can affect how much PPC advertising costs. This can be your:
- Ad network
- Industry
- Size
- Company
- Strategy
You have control over how much you spend on your PPC campaign. Our team will talk to you about the expected cost and ways we can maximize your ROI.
Explore the Different Types of PPC Ads
You can strategically place your ads on online marketing platforms in visible locations. Your ads can get put in places where your target audience will likely see them.
There are many types of PPCs ads that you can use to benefit your business. Our PPC experts will determine which types of ads would work best for your goals and target audience. Some examples of types of ads include:
- Search Ads: Ads that appear at the top of the search engine results page (SERPs)
- Social Ads: Ads that are placed on social media platforms
- Google Shopping Ads: Advertisements that show up in the “shopping” section of the search results
- In-Stream Ads: These ads appear during YouTube videos
What Are the Benefits of PPC Marketing?
PPC advertising can improve your conversions while keeping your marketing budget low. Let’s explore some of the top benefits of using our PPC services.
Increased Brand Visibility
One of the top advantages of a PPC campaign is that you’ll get your business in front of your target audience. This is because our PPC experts conduct keyword research.
We are looking to see what words and phrases your potential customers are searching for. Our content team then creates an ad copy that includes these relevant keywords. When a user searches for one of the keywords that we’ve bid on, your ad will be the first thing they see on the search results pages.
Quick Results
Other marketing strategies, like SEO, are very effective at increasing organic traffic to your website. However, the results from these strategies might take several months to appear.
Not with PPC. Once your campaign is live, you can start seeing the results overnight. We’ll continue to check the campaign over the next few months, making adjustments as necessary.
Customization Options
Our team constantly reviews the data from your campaign. We use that information to optimize the performance of your ads. This includes tweaking the ad copy and what keywords we’re bidding on.
We can also fully customize every aspect of the campaign, including:
- Keywords
- Location
- Ad placement
- Target audience
Learn More About the Team at KD Interactive
At KD Interactive, we have first-hand experience with the hurdles many small business owners face with getting their brand in front of the right people. That’s because we’re a small business ourselves.
Our goal is to use PPC campaigns to enable potential customers to find your website and learn about your products and services. Our PPC campaign experts specialize in working with local businesses. You can stay focused on your business while our team gets to work.
Save Yourself Time
Most people aren’t PPC experts. It can take you and your employees a lot of time trying to master how these campaigns work. While there are many tools available to guide beginners through the process, there are a lot of things you’ll miss.
KD Interactive is a PPC expert for small businesses. We’ve run many PPC campaigns for our clients in various industries throughout the years. Our team has the skills and ability needed to get your advertising up and running.
Personalized Services
Your goals become our goals when you work with our team. We decide how successful a campaign is by whether you can meet your objectives. Each of our clients receives one-on-one attention, including access to the following:
- Monthly reports
- Communication with our business owner
- Exceptional service
We Work With Locally Owned Small Businesses
Our team is proud to work with businesses in several states across the Midwest. Don’t hesitate to reach out to see if your business is located in our service area. Our clients commonly live in the following cities:
- Chicago, IL
- Madison, WI
- St. Louis, MO
- Milwaukee, WI
- Minneapolis, MN
Frequently Asked Questions
How much you pay per click depends on your location, industry, and how much competition the keyword has. The cost can range anywhere from a penny per click to over $10.
We'll advise you on what we expect the cost per click to be during our keyword research phase. Our team will only work with keywords that will comfortably fit within your budget.
You may already have an active PPC campaign. We might be able to make tweaks to your current campaign or we could have to completely rebuild it. Regardless of how we move forward, we'll use the data from your campaign to determine what is or what isn't working.
There might've been a problem with the way your campaign was set up if PPC didn't work for you in the past. The keywords that were included might not have been the right ones. Perhaps the wrong audience was getting targeted.
Again, we'll look at the data from your old campaign. We can highlight what wasn't performing well with the campaign. We can suggest how to move forward with a new campaign if you'd like to try again.
Schedule a PPC Consultation with KD Interactive
Stop searching for a “PPC agency near me.” KD Interactive is the go-to choice for small business owners in the Midwest. Reach out to our company today to learn why we’re the leading PPC agency.