Search engine optimization (SEO) technology may seem like voodoo, but getting your business website to the top of local search engine rankings is not a game of luck. It’s a science with some very solid SEO statistics behind it, and very tangible results for businesses utilizing SEO technology. What’s the numbers behind SEO technology? Put your lucky charm away, and your misconceptions of SEO technology voodoo, and look at SEO technology by the numbers:
The numbers behind SEO
- 91% of search engine users say they always or most of the time find the information they are seeking when they use search engines (Pew Internet)
- 66% of search engine users say search engines are a fair and unbiased source of information (Pew Internet)
- A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. (Pew Internet)
- 97% of consumers use internet when researching local products/services (BIA/Kelsey)
- 54 percent of Americans have substituted the Internet and local search for phone books (comScore)
- 140 billion local searches (on desktop & mobile) expected in 2014 (BIA/Kelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2012)
- 95% of smartphone users have looked for local information (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011)
- 32% of consumers are more likely to contact a local business if they have a website (BrightLocal Local business websites survey, January 2014)
- 88% of consumers trust online reviews as much as personal recommendations (BrightLocal , Local Consumer Review Survey 2014)
- 70% of the links search users click on are organic. (Search Engine Journal)
- 70-80% of users ignore the paid ads, focusing on the organic results. (Search Engine Journal)
- 75% of users never scroll past the first page of search results. (Search Engine Journal)
The (local) results of SEO technology
- One of our clients, a local print company, was positioned at the top of search engines just a week after utilizing our SEO technology. Their results were localized, with their company showing up in cities and towns search results within 30 miles of their location including a major metropolitan area. Our work yielded long-term results; their printing firm has remained at the top of the major search engines—Google, Yahoo and Bing—since launch, thanks to SEO technology and content marketing. Better search engine results have meant more digital exposure for their business, and stronger opportunity for online conversions.
- Take a local flooring company, one of our clients in southeastern Wisconsin, and what search engine optimization has done for their business. In just four months, their website traffic doubled because of search engine optimization. In 30 days, their unique visits increased 122% and hit an impressive increase of 200%. Website traffic is just a number unless you can convert those visits to customer interest. Today the flooring company receives form submissions every week from potential customers, with 60% of those visits stemming from their search engine optimization package.
Ironically, though SEO technology is driven by numbers (not luck), the focus of SEO technology is on the end user. A quality SEO technology firm can convert online users into customers, and get your business website at the top of search engine rankings in local markets—proving once more that SEO technology is about numbers and marketing, not a game of luck and voodoo.
