SEO is more than just the talk of a bunch of technological blowhards. It’s a digital necessity that generates leads and sales, but not one that has to be accepted blindly (or at the word of every digital blowhard).
Fortunately, there are hard-and-fast numbers that confirm why businesses should invest in SEO and dictate where businesses should invest their marketing dollars. If the numbers aren’t enough, business owners and managers should let personal experience do the talking. There’s scarcely a place anyone can go without encountering people on smart phones, desktop computers, and tablets looking for information on online search engine listings.
If businesses want to be at the top of those search engine listings, they need to put search engine optimization (SEO) to work for their business. Put simply, search engine optimization is the process of convincing search engines the business should be at the top of relevant online searches. To do so, websites—and a business’ online presence—has to check off more than 200 boxes to get to the top of search engine listings in front of potential customers (or hire SEO experts to manage the task).
With customers and sales on the line, earning those key positions on search engines should be a high-priority investment catered to ever-evolving search trends. But don’t take this technological blowhard’s word for it. The proof is in these SEO statistics (all compiled into one easy list).
Why SEO is Important
- A recent study proved that potential customers do online research before purchasing.
- More than 90% of all customer searches for information start with on a search engine.
- Google is the most popular search engine, with almost three-quarters of the market. (HubSpot).
- Search engine giant Google processes more than 2 trillion searches per year. (Search Engine Land)
- More than a million voice searches are done every month, according to this Forbes article.
- More than three-quarters of all mobile searches end in an offline sale.
- Eighteen percent of local searches lead to sales, compared to 7 percent for non-local searches.
- According to Google, “fifty percent of local consumers visit a store within a day of a local search.”(Search Engine Watch)
Why Mobile-Friendly Websites & Website Speed Matters
- Seventy-seven percent of all Americans have a smartphone.(Pew Research Center)
- According to Google, more than half of searches initiated from mobile devices.
- Almost half of all online users are annoyed by websites that aren’t mobile-friendly. (Google)
- “52% of users said that a bad mobile experience made them less likely to engage with a company.” (Google)
- According to Google, when the time for a websitepage to loadgoes from one to three seconds, the chance of an online user leaving the website increases by 32%. That number almost triples, to 90%, when page loading speed goes from one to five seconds. The number increases to 106% when loading from one to six seconds. From one to 10 seconds, the chances of a bounce are a whopping 123%.
- Search Engine Journalrecently published shocking statistics from an Unbounce study. Almost seventy percent of consumers reported that slow page loading speed plays a role in their buying decision.
- Forty-six percent of online users put “waiting for a website page to load” on their mobile devices at the top of their dislike list, according to Google.
- More than half of all searches are done on a mobile device.
Why Getting Good Online Reviews Are a Top Priority
- More than half of smartphone users found a new company or product during a search on their smartphone. (Google, 2018)
- On average, consumers need at least 10 reviews to trust a company. (BrightLocal)
- Research has shown that 88% factor online reviews into their purchasing decision (Source: Search Engine Land).
- More than 70% of customers say positive reviews play a part in trusting a business.
- More than half of all customers select companies with four stars or more. (BrightLocal)