What should I post to social media? What do people want to see?

It’s the million dollar question “what on earth should I post to social media today?”—especially on days when you feel like you have less than zero ideas for social media posts for your business.  What’s more, the stakes are higher.  With thousands of other brands to compete with, as well as the million other posts that fill up your followers, it’s hard to find the social media ideas that give your brand the edge—and sometimes it’s hard to find anything to post about.

We’ve compiled a list of social media ideas that can spark your inspiration—and the start of a slew of quality social media posts (all carefully planned out-here’s how to create a solid marketing plan).  If you’re tired of continually searching for ideas—and trying to keep up with the freight train that is digital marketing—remember, there is always the choice that gives you a break: outsource your efforts (or even part of your marketing) to the pros.

1. Photos your followers can caption
2. Pictures of your employees at work
3. Share photos from events your business sponsors or is involved in
4. How-to videos
5. Pictures that help celebrate a national day (i.e. national donut day, national pet day, etc.)
6. A picture that leaves users guessing—then ask them for their guesses (i.e. number of candies in the candy jar, number of items on a pallet, etc.)
7. Historical pictures of your business or early employees
8. Pictures of your products
9. Ask people for a prediction
10. “Inside scoop” video (for new products, inside new location, etc.)
11. Sneak peak photos (i.e. pictures of part of an address sign from a new location, photos of part of a new product)
12. Share articles that you find helpful
13. Memes
14. Testimonials from customers
15. Funny things from the workday
16. News articles about your company
17. Industry news
18. Fill in the blank
19. Ask for feedback on new products or services
20. Blog post (from your blog)
21. Reminder about valuable page on your website
22. Link to a photo gallery
23. Photos from the past year (a look back)
24. Reminder about an upcoming date
25. Unique fact about your business or product
26. Post with day-theme (i.e. Motivation Monday, Throwback Thursday, etc.)